Welcome to Ffocee.
Ffocee Coffee Roasters began with a simple idea: that coffee could be more than just a drink. It could be an experience—one that starts with a flutter of excitement and leads to a deeper connection between you, your senses, and the world around you.
Born in 2023 in the breathtaking landscapes of Wanaka, New Zealand, Ffocee is a small-batch roastery rooted in curiosity, quality, and care. Every bag is part of a story—crafted to inspire slow moments, spark wonder, and invite you to discover something new.
For us, coffee is a journey. And we’re here to roast it, share it, and grow with you—one cup at a time.
Coffee is more than a daily ritual—it’s a gateway to something deeper. Each cup carries the essence of the land, the hands that nurtured it, and the choices that shaped it.
I choose coffee as my vessel to inspire. To slow down. To connect. And to remind you that even the smallest daily moments can hold beauty, meaning, and growth.
Why Coffee?
Who am i?
I’m someone who believes that everything happens for a reason — that every step, whether forward or backward, carries meaning.
I see failure not as defeat, but as a path to growth. I embrace mistakes as lessons to be proud of.
Coffee, for me, is more than a business. It’s a way to uplift others, to inspire belief, and to remind people of their own potential.
My passion isn’t just about serving coffee — it’s about serving people.
I’m an ordinary person. A mother. Someone who simply wants to give as much as I take. And if I can make a difference — even a small one — then I know I’m on the right path.
Jana
What is behind the brand name FFOCEE?
At Ffocee, every coffee bean has a unique tale to tell, and we'd love to share the heartwarming story behind our name. It all began with an innocent mispronunciation and a toddler's playful spirit.
Picture a warm kitchen, the rich aroma of freshly brewed coffee, and a curious two-year-old boy. One morning, as I enjoyed my coffee, my little boy tried to say "coffee" for the very first time. With a mischievous grin, he proudly exclaimed, "Ffocee!"We couldn't help but smile at his adorable mistake. At that moment, we decided to embrace it.
"Ffocee" became more than just a cute mispronunciation; it embodied the joy of simple, everyday rituals like making coffee. And so, Ffocee, our coffee roasting company, came to life.
Our brand name retains all the letters of "coffee," but with a playful twist, just like our story. It reminds us that life's most beautiful moments often spring from the simplest, unexpected places.
So, the next time you enjoy a cup of Ffocee coffee, remember the story behind our name. It's a story of family, laughter, and the unspoken magic of mispronunciations.
Welcome to Ffocee – where every bean tells a story, and every cup is brewed with love.
Crafting Exellence in Every Batch
Our dedication to excellence begins with the selection of the finest specialty coffee beans, sourced from passionate producers who share our values. These producers not only care for the land but also prioritize quality above all else. We honor their hard work by roasting small batches of coffee with meticulous attention to detail, ensuring that every sip you take embodies the essence of its origin.
Transparency and Responsibility
At Ffocee Coffee Roasters, we take pride in being a responsible, transparent, and traceable coffee roaster. We believe in full disclosure, from the source of our beans to our roasting process. Our commitment to sustainability extends beyond the cup and into the communities we serve. We work tirelessly to minimize our environmental footprint and support the livelihoods of the people who make our coffee journey possible.
Our Commitment to Sustainability
Partnering with Trees That Count
At Ffocee Coffee Roasters, we believe in the power of coffee to not only fuel your day but also to make a positive impact on the planet. That’s why we’ve partnered with Trees That Count, an organization dedicated to planting native trees across New Zealand. Every month, we will donate 1% of all sales to support tree planting efforts, helping to restore our beautiful landscapes and support biodiversity.
Why Sustainability Matters to Us
Sustainability is at the heart of everything we do. Coffee is more than just a beverage; it's an experience that connects us to the earth and the communities that grow it. By supporting reforestation efforts, we aim to:
Combat climate change: By planting trees, we help absorb carbon dioxide, contributing to a healthier atmosphere.
Support local ecosystems: Native trees provide habitats for wildlife, ensuring the preservation of our unique flora and fauna.
Foster community engagement: We believe in empowering our community to take part in nurturing our environment, creating a sense of stewardship.
Together, we can make a significant difference, one cup at a time! Every time you enjoy a cup of Ffocee coffee, you’re not just indulging in a delicious brew—you’re also contributing to a greener future.
